Semiotics - interpret a sign as representative of and object that is not actually there

3 parts

Interpretant - what is interpreting the object

Representamen - what is representing the object

Object - what is being represented

Icon - sign shares characteristics of the object

Index - sign indicated the object through evidence

Symbol - sign shares meaning as previously agreed

Signs are negotiated - the meaning can change because of time, events, context

Words have no meaning at all -

Words have multiple meanings - locutionary, elocutionary, perlocutionary

Doormans 2011 - simulation is expressive